For the first time in its 43-year history, the San Francisco Decorator Showcase, which benefits San Francisco University High School, is going virtual—at least in part. Designers are still taking over rooms—27 of them, to be exact, at the Mediterranean-style house at 22 22nd Avenue in the city’s West Clay Park neighborhood. But given the currently-in-flux COVID-19 crisis and the myriad regulations that govern group get-togethers these days, the showhouse’s organizers have added digital components that are anything but sides to the entrée of the home itself.
In fact, while there are tentative plans to move forward with in-person tours from August 29–September 27, it’s likely that most of this year’s visitors will instead partake in walk-through video tours of the house and gardens, an interactive 3D self-guided tour, and online designer interviews than will actually visit the physical location.
AD PRO discussed the challenges and highlights of designing for